Saturday, November 13, 2010

Salvimex Returns with Superb "Rustico"




Five years after their groundbreaking Spanish language debut, "Uniendo Fuerzas," Latino hip hop supergroup Salvimex finally returns with an all new CD, "Rustico," and it was definitely worth the wait. The three - sometimes four - members of Salvimex (the prolific Juan Pacheco aka Drastiko, Roberto Gomez aka Tercer Discipulo, Jose Cruz aka Cruz, and Wakko) have put out a record that is even stronger than their debut. A blend of Mexican and Salvadoranean cultures and musics as well as both gay and straight members, "Rustico" provides uplifting, rousing, highly contemporary songs that retain their Latin credibility and push the music further into the future.

A few months ago, Salvimex performed an abbreviated set at The Metro in Oakland to a sparse but ecstatic crowd and proved themselves to be as exciting in person as they are on record. They treated the audience to "Uno Dos Tres" and "Hey Mami" from this CD, and had jaws dropping at their passion, fierceness and energy, as well as alerting us that "Rustico" was going to be the bomb. Take a look at the video of the fiery "Hey Mami," anchored by its pumping DJ Pain 1 produced rhythms and inventive beatz, and you will recognize that this quartet are born performers and crowd-pleasers. Plus - admit it! - they are damn easy on the eyes!

But the proof is in the music and "Rustico" delivers. "Uno Dos Tres," one of several tracks helmed by genius producer DJ Pain 1, is deceptively simple and catchy as fuck. The moody, heartbreaking "Poema" is next, and then comes "Rustico"'s ace: "Summer Days" which finds Salvimex joined by out hip hop icons Deadlee and Drew Mason bringing their A game; newcomers Supplanter and Cricket Nasty spitting world class rhyme alongside their gay rap homies as if to say "So What!!" set to a supple, superb Tori Fixx production. The irresistibly catchy summertime anthem fits seamlessly into the Southern California Beach Boys/surf/"California Night" canon and should have absolutely ruled the airwaves and dance floors all summer long.

Traditional sounds abound on this epic CD. Chalo Gomez sounds like a revved up, younger Cesaria Evora on "Me Equivoque," a straight-up Mexican canto, and the foreboding sounding "Hechele Compadre" highlights the silky yearning emotive and very sexy El Rebalde de Jalisco on vocals. My favorite cut, "Que Triste," is powerful, pounding, heartrending. Listen once and if you don't feel your hear open, you better check to see if it is there!

Finally dancefloor jams abound on "Rustico," among them "La Ranita," "Manifesto" (again with Drew Mason in a clever Tori Fixx production) and the magnificent "Para Una Perra."

Executive produced by Drastiko, with evocative artwork by the one and only Hector Silva and gorgeous graphics and photos by the up and coming Juan L. Cruz, "Rustico" is a definite frontrunner for one of the best CDs of the year. And the next...Do not miss!

http://itunes.apple.com/us/album/rustico/id402473733

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